- What’s the Difference Between SEO and Local SEO?
Search Engine Optimization is a constantly evolving strategy to try and follow the rules set out by the various search engine companies. The concept is that by following the rules, and arranging your website as Google or Microsoft, for instance, prefer; you will have a higher chance of appearing further up the results when someone is searching for a specific phrase.
It is important to note however that the search engines have different demands and requirements between standard SEO and local SEO. While it may seem obvious local SEO has by its very nature a geographic aspect to the equation, which standard SEO does not. Everything about local SEO should be designed around a bricks and mortar company, whereas many of the people practicing standard SEO such as internet marketers, and affiliates will not have a real life property to focus on. This then necessitates the search engines to look for different things dependent on what exactly their customer, i.e. the reader is looking for.
Content vs. Location
This is the number one difference and concept that you need to understand. In organic SEO, content is king. Content or knowledge is what people are searching for, and so the search engines place a high value on that for organic SEO purposes. But if for instance, you are interested in having your boiler serviced by a qualified engineer, the search engines are fully aware that most people are not interested in the technical aspects of servicing a boiler. They are looking for other signals that demonstrate that your business exists. For example, it is not unreasonable to expect a local plumber to be in Yelp, perhaps to be in Local Pages or even a member of the Better Business Bureau. If your business is lacking those type of links, then the search engines are likely to mark you down accordingly.
An easy way to remember the requirements is Organic SEO equals links; Local SEO equals citations. That may be simplifying it to a degree, but it should certainly give you some idea of the basic concept.
Targeting Certain Phrases
With Organic SEO you can try to target certain phrases otherwise known as long tail keywords. This gives an organic SEO expert numerous options, and phrases that they can target. But for local SEO this is significantly more difficult. There are only so many ways you can say Plumber in Irvine or explain what a plumber does. In organic SEO you would be penalized for duplicate content, as the search engines do not want to present a page with 25 identical results to their reader. But they understand that when it comes to local, which is a much more niche and specialized proposition, duplicate content is inevitable because, in essence, every plumber provides the same services, so it would be unfair to penalize one plumber for duplicate content when he is simply stating the services he offers.
This video gives an excellent insight into local SEO and may assist you if you are trying to assist a friend or client rank better.
- Search Engine Optimization (SEO) Defined
SEO, or Search Engine Optimization, is exactly what one would imagine it be after learning what it stands for. It is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Search engine optimization is becoming increasingly more necessary for businesses to compete against other businesses for customers online from search engines such as Google, Bing, Yahoo, and Ask.
Take for example a small, family owned ice cream shop in Greenville, SC. They are doing well, but wish to gain more customers. They pay a great deal of money to get a website built and designed, but don’t think to get it search engine optimized and when users search in Google for “ice cream near Greenville SC,” this ice cream shop’s website is not noticed because their website is on the third page, behind many other competitors. As a result, they gain very little traffic to their website, and have no noticeable increase in traffic. Essentially, all the money they have spent on a website has been a complete waste. If, however, they had purchased a package from an SEO in Greenville, SC, they would have received more traffic and in turn, more business.
Many businesses do not purchase SEO services, because they believe it to be a scam and do not understand how it works. It is important to understand how search engines work first. Search engines are constantly analyzing web pages and checking for what keywords they contain. Then when a user types keywords into a search engine, the search engine returns a list of websites that contain these keywords.
Search engine optimization services effectively put relevant keywords in the correct place and format on your web pages in order to drive targeted traffic to your site. Then when the user searches for relevant keywords or phrases that your website contains, your website is displayed high in the listings. Take for example the ice cream store mentioned above. Users on Google may search for things such as “Summer treats in Greenville,” or “Top rated chocolate milkshakes in Greenville South Carolina.” With proper SEO, the ice cream store would receive users who search for this, and not users who searched for “ice near Greenville.”
SEO services can be purchased all over the web and are reasonably priced considering that they are such a great investment. It is recommended that you get your website search engine optimized right after it is built in order to get traffic immediately, but it is never too late to purchase.
- Finding The Best Web Designer for Your Website
In today’s business climate having a well made and professional website is absolutely essential for any successful enterprise. The vast majority of consumers use at least some form of e-commerce and oftentimes your website is the first introduction potential customers have to your brand.
Unfortunately for those not well versed in web design it can be tough to find a solid web designer to help build your site. Luckily there are many resources and strategies that you can use to help in your search. In the following article we will go over some ways you can go about finding the best web designer for your website and also some information about web design methods.
The first step you will need to take to find the right web designer is examine some of their work. If you are in the Greenville area try searching local businesses that have used great web design and take a look at the quality of the sites.
Since top web designers offer well done and professional work for both commercial and personal sites you should have no problem locating some of their work using Google or other search engines. If you are having trouble finding some of their web pages simply contact them or head to their homepage in order to find some links. The best way to rate a craftsman is to look at their work and see if it meets your standards and needs.
The next step to decide on your web designer is their pricing and packaging. There are two main schools of thought when it comes to web page pricing. Many charge for a whole project- this includes hosting, design, search engine optimization and all of the other little things that go along with building a great webpage. Other firms will charge by the page and leave the details up to you.
Choosing which method typically depends on how involved you want to be with your webpage. For a more set it and forget it style you will want to buy the page outright. This may be more expensive in the short term but will save you a great deal of time and hassle. There will also be the added benefit of having a professional handle all aspects of your site.
If you follow the previous suggestions you will be well on your way to finding the best web designer for your website. Many of our clients have chosen and are very happy with Greenville web design so that should be your first stop on your journey.
- How to Market Your Products and Services With Social Media
Social media is now an essential part of generating online (and even offline) sales. It helps to gauge the progress and prospects of your business and in cementing great relationships with new customers. Social media marketing helps you to get all of this done easily and quickly.
Social media platforms let marketing people and business owners to see what people thing of their brand and that of their competitors as well. In addition, it is possible to know the demands of customers via social listening. One can effectively research the market and start a conversation that will lead to a sale.
Besides helping in generating new potential leads, social media marketing also lets business owners and marketing personnel to build deeper relationships with their clients. This move will ensure that the existing clients do not move to other companies leaving you behind. In some cases, social media platforms have contributed to massive sales as well helping businesses to become successful in a short time frame. Some small businesses make use of blogs and Facebook to create an idea of their products and services and sell them. Here are some effective ways to sell your products and services on social media.
Firstly, you will have to find out the best and most effective way to connect with customers. Before opting for a social network for sales, you should understand your client base. Social media will contribute to the sales of your products only if your clients are using the platform. Otherwise, you will land up in wasting money and time in creating a social media profile and marketing your services and products on it without any positive effect. In addition, once you opt for a social network to boost sales, you need to have an advertising budget to get more visibility. You will have to find out where your market is conversing and get there to witness success.
You will have to build up a personal account, join a community, converse with others and be acquainted with the expectations and requirements of the members of the community. This move will add more trust to your brand. If you find people with profiles that match the ones of your clients, find and follow them. There are increased chances for them to turn out as potential customers. Building a valuable relationship with the customers is very important. In addition, people share a lot on social networks and it is important to listen to them and observe what is going on to engage in a meaningful way.